Linkedin is cringe

(and why it's a good thing for you)

We’re in the “cringe” phase of LinkedIn adoption.

Which means we’re early.

Every platform goes through this cycle.

YouTube creators were “weird” in 2005.

Instagram influencers were “narcissistic” in 2012.

TikTok creators were “childish” in 2018.

Now they’re all normal, profitable, and powerful.

LinkedIn is following the same path.

But with one key difference: the professional filter makes content better.

Here’s why that “cringe” barrier is actually LinkedIn’s strength:

→ Creators can’t hide behind pure entertainment.

They need to provide value.

→ The professional context forces more thoughtful content.

→ Your boss seeing your posts means you think twice before posting trash.

→ The result is a platform where you actually learn something while scrolling.

Compare that to Twitter, where 90% is noise and 10% is signal.

Or Instagram, where education gets buried under pretty pictures.

LinkedIn creators are building something different.

A space where knowledge sharing comes first. Yes, we’re in the B2B/tech bubble right now.

But in 10 years, every professional will use LinkedIn like any other social platform.

The “cringe” phase is just adoption resistance.

The early adopters always look crazy until they don’t.

So call us cringe all you want. We’ll keep sharing knowledge and real insights while others share memes.

Being “cringe” today means being normal tomorrow.

And we’re comfortable being 10 years early.